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100 Things Every Designer Needs to Know About People
출판사 : New Riders
저 자 : Weinschenk
ISBN : 9780321767530
발행일 : 2011-4
도서종류 : 외국도서
발행언어 : 영어
페이지수 : 256
판매가격 : 29,000원
판매여부 : 재고확인요망
주문수량 : [+]수량을 1개 늘입니다 [-]수량을 1개 줄입니다

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   100 Things Every Designer Needs to Know About People 목차
The Psychology of Design How People See How People Read How People Remember How People Think How People Focus Their Attention What Motivates People People Are Social Animals How People Feel People Make Mistakes How People Decide Bibliography INDEX
   도서 상세설명   

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
What grabs and holds attention on a page or screen?
What makes memories stick?
What is more important, peripheral or central vision?
How can you predict the types of errors that people will make?
What is the limit to someone’s social circle?
How do you motivate people to continue on to (the next step?
What line length for text is best?
Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

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